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The Google trademark is owned by Google LLC.
A trademark is used for goods, while a service mark is used for services. A trademark: Identifies the source of your goods or services. Provides legal protection for your brand.
1. Trademark - a word, name, symbol, device or any combination of those used identify and distinguish goods in commerce. 2. Service mark - a word, name, symbol, device or combination used to identify and distinguish services.
Hiring California Trademark Attorneys Whether you register a trademark or a service mark is dependent on the nature of your business. If you produce a product, you're more likely to register a trademark, while if you provide a service, you're more likely to need a service mark registration.
To register your trademark, you'll need to provide evidence that you're using it in commerce. This means you'll need to submit a specimen showing how you use your trademark. You'll also need to provide the date you first used your trademark in commerce and the date you first used it anywhere.
Trademarks Online: Applications to file a Trademark or Service Mark registration can be submitted online through the California Secretary of State's bizfile California portal, in person at the Sacramento office, or through the mail.
The most common are: Likelihood of Confusion: The USPTO conducts a search for conflicting marks as part of the official examination of an application only after a trademark application is filed.
For example, a big company like McDonald's has a trademark on its "Golden Arches" logo, a trademark on individual products like the Big Mac, and a service mark on the business itself.