New Hampshire Checklist of Matters to be Considered in Drafting Contract Between Advertiser and Advertising Agency

• Category: Contracts - Advertising
• State: Multi-State
• Control #: US-13313BG
• Format: Word; Rich Text

Description

As the title indicates, this form is a checklist of matters to be considered in drafting a contract between an advertiser and an advertising agency.

New Hampshire Checklist of Matters to be Considered in Drafting Contract Between Advertiser and Advertising Agency: 1. Scope of Work: Clearly define the nature and extent of the advertising services to be provided by the agency, including specific deliverables, timelines, and performance expectations. 2. Compensation and Payment Terms: Outline the agreed-upon fees, payment schedule, and any additional costs or expenses that may be incurred by the agency. Specify the preferred method of payment and any penalties for late payments. 3. Intellectual Property Rights: Determine the ownership and usage rights of any intellectual property created during the course of the advertising campaign, such as branding elements, designs, logos, or slogans. 4. Confidentiality and Non-Disclosure: Include provisions to protect the confidentiality of sensitive information shared between the advertiser and the agency, ensuring that both parties agree not to disclose or use such information for any other purposes. 5. Termination Clause: Specify the conditions under which either party can terminate the contract, including notice periods and any applicable termination fees or penalties. 6. Indemnification: Identify the responsibilities and liabilities of each party in case of any legal disputes, claims, or damages arising out of the advertising activities. Clarify whether the agency will provide any insurance coverage to protect the advertiser. 7. Performance Metrics and Reporting: Define the key performance indicators (KPIs) and metrics that will be used to assess the effectiveness and success of the advertising campaign. Establish reporting requirements, including frequency, format, and the specific data to be provided by the agency. 8. Changes and Amendments: Address how changes to the contract or campaign will be handled, including procedures for requesting modifications, the impact on fees or timelines, and the need for written documentation for any changes. 9. Dispute Resolution: Define a mechanism for resolving any conflicts or disagreements that may arise during the contract period, such as mediation, arbitration, or litigation, and specify the governing law that will apply. 10. Governing Law: Specify that the contract will be governed by and interpreted in accordance with the laws of the state of New Hampshire, ensuring that any disputes will be resolved based on state regulations and guidelines. Types of New Hampshire Checklist of Matters: 1. Digital Advertising Contract: Focuses on matters specific to online advertising campaigns, including ad placements on websites, search engines, social media platforms, and mobile applications. 2. Traditional Advertising Contract: Addresses matters related to traditional advertising channels such as television, radio, print media, and out-of-home advertising (billboards, signage, etc.). 3. Influencer Marketing Contract: Covers matters unique to influencer marketing collaborations, including content creation, usage rights, disclosure requirements, compensation terms, and performance metrics. 4. Event Advertising Contract: Pertains to advertising agreements for events, trade shows, conferences, or other promotional activities, addressing event-specific deliverables, sponsorship opportunities, and on-site advertising methods. 5. Media Buying Contract: Focuses on matters related to media planning and buying, stipulating the agreed-upon media channels, ad placement costs, discounts, cancellations, and effectiveness measurement. Note: This is an example of the type of content that can be generated based on the given prompt. The actual content may vary depending on the specific requirements and guidelines for the assignment.