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North Carolina does not acknowledge a distinct right of publicity. North Carolina is surprisingly silent while the majority of states have recognized some form of the right of publicity.
In North Carolina, a Statute of Frauds requires that all contracts or agreements to sell or convey land or any interest in or concerning land, including easements, options to purchase, rights of first refusal, and certain leases, must be in writing and signed by any party against whom enforcement is sought.
The right of publicity is a matter of state law. Some states, such as California, Florida, Kentucky, Massachusetts, Nebraska, Nevada, New York, Oklahoma, Rhode Island, Tennessee, Texas, Utah, Virginia and Wisconsin have passed statutes regulating these rights.
Common Law - Right of Publicity To establish a common law claim a plaintiff must prove: (1) the defendant used the plaintiff's identity; (2) the appropriation was for defendant's advantage, commercially or otherwise; (3) lack of consent; and (4) resulting injury.
Common Law - Right of Publicity To establish a common law claim a plaintiff must prove: (1) the defendant used the plaintiff's identity; (2) the appropriation was for defendant's advantage, commercially or otherwise; (3) lack of consent; and (4) resulting injury.
Key Components of the Right of Publicity the defendant used the plaintiff's identity or persona; such appropriation was for the defendant's advantage, commercial or otherwise; the plaintiff did not consent to the use of the plaintiff's identity; and. the appropriation is likely to cause injury to the plaintiff.
In California: The Right of Publicity, as defined in California Common Law and Civil Code section 3344, prohibits the commercial use of another person's name, image, or likeness without consent, allowing for the collection of penal damages.
The right of publicity is not only for celebrities. Any person whose name or image is used to sell products may claim a misappropriation of this right. For example, if a child's photograph is taken and used to sell toys, that child could claim a misappropriation of the right of publicity.