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What are the disadvantages of licensing? The license agreement is normally for a considerable period of time and there may be an annual minimum royalty required. New technology may become available making the licensed opportunity obsolete. The agreement may force the licensee to accept restrictions on its marketing.
Among the myriad benefits it offers, one of the most important advantages of licensing is the ability to expand brand presence and market penetration with relatively low investment and risk.
What is an Option To License? An option to license gives the licensee the exclusive right to negotiate and enter into a long-term licensing agreement for products or services owned by the licensor. The licensee has the option but is not required to exercise it at their discretion.
An example of a licensing agreement in the restaurant space would be when a McDonald's franchisee has a licensing agreement with the McDonald's Corporation that lets them use the company's branding and marketing materials.
5 Common Pitfalls. ... The licensor's failure to set performance expectations. ... The licensee's failure to negotiate a right to a contract. The licensor's failure to collect an advance on royalties. ... The licensee's failure to secure exclusivity, however limited. ... The licensor's failure to secure auditing rights.
Benefits of license contracts. License contracts are incredibly valuable to companies who own the rights to a product but don't have the ability to manufacture it on their own. They also allow the licensor to control how and in what context their work appears.
Licensing your intellectual property can yield various benefits to your business, but it does come with its risks as well. Advantages of Licensing. ... Income Without Overhead. ... Potentially Better Marketing. ... Enter Foreign Markets More Easily. ... Diffuse Conflicts. ... Drawbacks of Licensing. ... Risk of IP theft. ... No Guarantee of Revenue.