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An Event Sponsorship Agreement is a document that is used when a person or organization (the "sponsor") will sponsor an event that is being organized by another person or organization (the "organizer").
After compiling enough research on your competitors, you can determine the estimated market rate value for your assets based on the average or median cost per attendee. The market rate of your sponsorship assets provides a baseline price that informs how much you'll charge each sponsor.
A sponsorship agreement should include the length of the agreement, an exclusivity clause, payment calculation and method, the sponsor benefits, intellectual property rights and termination conditions.
An event sponsorship package is essentially your pitch on why potential supporters should choose you over other events or channels they could invest their budget. That's why it's so critical to understand what are the goals and objectives of your sponsors and potential new sponsors.
How the sponsor can promote the event or sponsorship opportunity and use the property's logo. The products or services the sponsor will provide and the quantity the sponsor is providing. Key dates for delivery, approvals and any other details that are time sensitive.
How to Get a Sponsorship: 8 Key TacticsResearch potential sponsors. Look at your existing supporters.Tell your organization's story.Provide sponsor incentives.Reach out to established companies.Use data to legitimize your pitch.Find the right contact.Build a connection over time.Follow up.
A sponsorship agreement is a legally binding contract, written to provide fair and equitable transactions between a company or individual that is promoting the company, and the company that holds a brand, product, or offers a service. Sponsorship is a form of marketing.
What are the Basics of a Sponsorship Agreement Template?The date the parties enter into the agreement.The names and addresses of the sponsor and rights holder/property.The start and end date the agreement.Terms regarding the right of renewal/right of first refusal.More items...
A sponsorship agreement should include the length of the agreement, an exclusivity clause, payment calculation and method, the sponsor benefits, intellectual property rights and termination conditions.
Be Genuine. People are more likely to negotiate with you if you're passionate.Determine The Motivation.Focus On Impact.Pitch Something Different.Tie The Sponsorship To Their Brand.Develop A Bespoke Relationship.28-Dec-2017