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Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail.
Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms "direct mail" and "mail order" are often used interchangeably.
A type of direct marketing that's delivered physically to a prospect's mailbox through the United States Postal Service or other delivery service. Postcards, flyers, and catalogs are common examples. Email marketing is the digital equivalent.
Outbound marketing has a very specific list of tactics, including advertising, direct mail, affiliate marketing, etc.
Mail-order business, also called direct-mail marketing, method of merchandising in which the seller's offer is made through mass mailing of a circular or catalog or through an advertisement placed in a newspaper or magazine and in which the buyer places an order by mail.
Direct mail is a form of advertising in which physical mail pieces (letters, postcards, brochures, catalogs, etc.) are sent directly to potential customers. It's a form of outbound marketing that allows businesses to reach a large audience and personalize their messages to target specific demographics.
Direct mail is a strategy of sending advertising mail, such as pre-approved credit card applications or nonprofit fundraising letters, directly to potential consumers based on demographic information.
A Breakdown of Direct Mail Costs Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, copywriting, direct mail lists, printing, and distribution.