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What should a Reseller Agreement template cover? Responsibilities of each party. ... Delivery requirements. ... Payment terms. ... Intellectual property rights. ... Consequences of a breach of contract. ... Dispute resolution processes. ... Data protection and processing conditions. ... Terms for future contracts.
A reseller is generally less closely associated with the manufacturer, and sometimes does not have a direct relationship with the manufacturer as it generally buys products from distributors. Resellers usually do not keep inventory of product or provide after-sale services.
A sales agent is a professional that your company hires to sell products or services and act as a spokesperson for your brand in the process. Often, sales agents are independent workers who earn commission based on the dollar amount they sell. Some sales agents work for sales agencies who contract out their workers.
Similar to a distributor, a reseller sells your products to customers. However, the main difference between a distributor and reseller is the lack of warehousing. Resellers won't purchase or hold your inventory.
Key Takeaways There are several key differences between an agency agreement and a reseller agreement. Under an agency agreement, the agent enters into the contract with the customer on behalf of the principal. Whereas, under a reseller agreement, the contract is between the reseller and the customer.
Unlike distributors, resellers don't purchase and store your product, ready to sell. Instead, they act as a middleman, taking a commission when they sell your product to a customer. You must often ship the product to the customer directly after receiving the reseller's purchase information and fee.
Advantages of agents You retain control of your branding, marketing and pricing. Commission-only agents have an incentive to generate higher sales volume. Agents tend to have smaller product ranges than distributors, which means they can more focused on your products.
Agents and distributors often work closely together, but their roles are very different from each other. They both sell goods that manufacturers make, and both work independently without direct employment from them, but distributors buy and sell goods while representatives act as sales agents.