This is a sample press release announcing a company's new web based service .
This is a sample press release announcing a company's new web based service .
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The 10 golden rules of writing press releasesKeep it brief.Use attention-grabbing headlines.Include a release date.Convey the key facts in your first paragraph.Expand the story - but keep it lean.Include some good quotes.Add a profile or backgrounder and contacts.Include a photograph.More items...
Differences Between a Press Release and a Press StatementYou can plan a press release to announce an upcoming event. A press statement comes unexpectedly. It serves as a response or reaction to an event that has already happened.
A prepared publicity or news announcement; a handout.
The Required Elements of the Press Release Format. A press release contains your business logo, a headline, a lead paragraph summarizing the announcement, and a newsworthy angle. Your press release will have three to four paragraphs of text within the body, hyperlinks, social media links, quotes, and multimedia.
A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information.
So, here are the 8 parts you should include in your press release:Create a Stunning Headline. A killer headline upholds top priority in online marketing.Formulate a Newsworthy Angle.Put Your Most Important Information First.Summarize the Key Elements Succinctly.Add Media Contact Details.
Remember about the standard elements of a company launch press release: headline, dateline, lead, body, company details & media contact information. Make sure you have a list of media contacts interested in your niche and can cover your story. Include information on why your business is worth writing about.
So, here are the 8 parts you should include in your press release:Create a Stunning Headline. A killer headline upholds top priority in online marketing.Formulate a Newsworthy Angle.Put Your Most Important Information First.Summarize the Key Elements Succinctly.Add Media Contact Details.
A press release is an official (written or recorded) statement that a company makes to the news media, and beyond. We are talking about the same thing whether we call it a "press announcement," a "press release," or a "news release."
How to Write a Press Release? The Guide + Expert CommentsChoose the angle that matters for your target audience.Understand the press release structure.Start with a well-thought-out headline.Pay attention to a lead paragraph.Cover the essentials in a few body paragraphs.Consider adding quotes.Include contact details.More items...