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Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service, or other courier service, to a home or business. Some recipients refer to it as ?junk mail? because direct mail generally arrives uninvited.
Email marketing is similar to direct mail, but you send emails instead of sending physical materials. Email marketing can be used to promote sales, announce new products or services, or keep in touch with your customers.
The Pros and Cons of Direct Mail Marketing Pro: Target a niche audience. Pro: Provide detailed information. Pro: Easily track your response rate. Con: Costs can add up. Con: Response rates are typically low.
In direct mail the offer can be tailored to fit the characteristics of the individual recipients. Direct mail allows marketers to target individuals with known purchase histories or particular psychographic or demographic characteristics, all of which affect how an offer should be made.
How does direct mail marketing work? Define your direct mail marketing campaign goals. ... Know your direct mail audience. ... Create your direct mailing list. ... Decide on a CTA for your direct mail campaign. ... Decide on a direct mail format. ... Design your direct mail marketing piece. ... Send your mail.
How to Write Direct Mail Copy Write for Your Audience. Your writing style will depend on your brand voice. ... Focus on One Key Message. ... Use Engaging Headings. ... Be Clear and Concise. ... Shout About Your Benefits (Rather than Your Features) ... Feature Testimonials. ... Incentivise Your Mailer with an Offer. ... Create a Strong Call to Action.
A type of direct marketing that's delivered physically to a prospect's mailbox through the United States Postal Service or other delivery service. Postcards, flyers, and catalogs are common examples. Email marketing is the digital equivalent.
Postcards, flyers, and catalogs are common examples. Email marketing is the digital equivalent. These days, the marketing world is largely digital. But when done right, direct mail marketing can work with your other channels and make your business stand out and help build customer relationships.