The Michigan Assumed Name Certificate, also known as a "DBA" (Doing Business As) or "Fictitious Name Certificate," is an official document that allows individuals or businesses to operate under a name different from their legal or registered name. This certificate is issued by the County Clerk's Office in the county where the business is located. The Michigan Assumed Name Certificate is primarily used to inform the public and government agencies of the true identity of an individual or entity conducting business under a fictitious name. By filing this certificate, businesses can legally and transparently operate using an alternative name without having to formally change their legal entity name. There are several types of Michigan Assumed Name Certificates, each serving a specific purpose: 1. Individual Assumed Name Certificate: This type is intended for sole proprietors or individuals conducting business under a fictitious name. It requires the individual's full name, business address, and the fictitious name they wish to operate under. 2. Partnership Assumed Name Certificate: If a partnership wishes to operate under a name other than the partners' true names, they must file a partnership assumed name certificate. This certificate requires information about the partnership, such as the names and addresses of all partners, the business address, and the assumed name. 3. Limited Liability Company (LLC) Assumed Name Certificate: If an LLC wants to conduct business using a different name, they must file this certificate. It requires information about the LLC, including the full legal name, address, the assumed name, and the date the LLC was formed. 4. Corporation Assumed Name Certificate: Should a corporation desire to operate under a name different from its legal name, a corporation assumed name certificate must be filed. This certificate requires details about the corporation, including its legal name, address, the assumed name, and the date of incorporation. Filing a Michigan Assumed Name Certificate is crucial for businesses wanting to establish a public record of their operations under a fictitious name. It helps prevent confusion for customers, creditors, suppliers, and allows proper identification and legal protection. The certificate must be filed with the County Clerk's Office, and there may be a fee associated with the filing process.