Michigan License of Trade Name and Trademark with Option to Purchase

State:
Multi-State
Control #:
US-01926BG
Format:
Word
Instant download

Description

A trade name, also known as a business name, is the name which a business trades under for commercial purposes, although its registered, legal name, used for contracts and other formal situations, may be another. A logo is name, symbol, or trademark designed for easy and definite recognition, sometimes used, as in this case, for easy and definite recognition of a business or service. A licensor may grant a license under intellectual property laws authorizing the use by another party of a logo, trade name, trade mark or service mark.

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FAQ

Protect Your Business Name With a Trademark (Optional) Once you confirm the availability of your business name and secure it, you can choose to apply for a trademark for your business. This typically costs around $225 to $400 plus any attorney fees as well as a renewal fee every 10 years.

Contact the Department of Licensing and Regulatory Affairs, Corporations, Securities, and Commercial Licensing Bureau at 517-241-6470 for filing information or visit our website at .

Registering a DBA does not typically give you exclusive rights to use your business name. Forming an LLC gives you more protection, because it ensures that another business entity can't be created in your state with the same name as your business.

Michigan DBA Costs DBA filing fees tend to range between $10 to $16, depending on the county. To find out the correct fee amount, contact the County Clerk in the location where you intend to file. Go here for a list of county addresses.

The trademark performs a different function than the trade name. The trade name identifies the company while a trademark distinguishes and identifies the source of the goods or services. Confusion can also emanate from the common practice of some businesses including part of or all of the trade name in the trademark.

DBA requirements vary by state, county, city and business structure, but in general, registering a DBA comes with paperwork and filing fees anywhere from $10 to $100.

Registering a trademark helps protect a name or brand from intellectual property theft or misuse as a business grows. You can start the trademarking process on the U.S. Patent and Trademark Office's website. The application can be completed fairly quickly, but the entire process may take several months.

An individual insurance licensee with a DBA must submit an "FIS Individual Insurance Licensee Registration" form or "Cancellation of DBA" form. Both are available on the LARA website. A business entity (agency) licensee must register an assumed name on the Michigan DIFS insurance licensing website.

As a formal matter, Michigan does not require the filing of a DBA designation on the state level. However, a foreign corporation or business entity that wants to use a name that is already registered will be required to file for a DBA.

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Michigan License of Trade Name and Trademark with Option to Purchase