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An Endorsement Agreement is a contract that lets a company use someone's name, likeness, and reputation to promote a service or product. Typically the endorser is well known (or at least well known within a given field).
In exchange for these duties, the artist will receive compensation through free goods, money or product discounts. This could differ between each brand you work with. Some contracts may include the artist performing a certain number of shows or appearances that you must complete during the term of the agreement.
Endorsement contracts are used to detail the agreement between brands and celebrities or famous figures paid to represent the brand. Endorsement contracts come with explicit morals clauses as a way to limit and handle negative activity that is seen as a negative reflection of the brand.
Endorsement contracts are used to detail the agreement between brands and celebrities or famous figures paid to represent the brand. Endorsement contracts come with explicit morals clauses as a way to limit and handle negative activity that is seen as a negative reflection of the brand.
In a more general context, an endorsement is an act of saying or showing that you agree with or support something or someone; the endorser may or may not be compensated. For example, a WNBA basketball player may endorse a pair of Nike-brand shoes in a commercial.
An endorsement agreement is a contract between two parties that allows a business to use the other party's image, likeness, name, and reputation to market a product or service.