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A trademark assigned without the underlying goodwill (including a transfer of underlying assets or rights) is sometimes referred to as a trademark ?assigned in gross,? which fails to transfer enforceable trademark rights.
An application must be filed with the Office of the Secretary of State. Your application will be examined to determine if the requested design, logo, and/or text is available. Your requested mark may be approved if it is not exactly like or deceptively similar to another mark or name on file.
Assignment without the Goodwill of Business The assignor restricts the transfer of the rights in the trademark in the case of assignment without goodwill. The assignor assigns with the condition that the assignee is not entitled to use the trademark relating to the goods or services already in use by the assignor.
Steps in Assigning a Trademark Draft an assignment agreement and have it signed by both parties. ... Fill out the Recordation Form Cover Sheet, which can be completed online. ... Submit both the agreement and the cover sheet to the USPTO's Assignment Recordation unit.
Goodwill refers to the value of a company over and above its actual assets. Goodwill is about the trademark's reputation in the market. When a company has a good reputation, a high status and many satisfied customers, it may be valued more highly than the sum of the company's actual assets.
A trademark assignment is the transfer of an owner's property rights in a given mark or marks. Such transfers may occur on their own or as parts of larger asset sales or purchases. Trademark assignment agreements both provide records of ownership and transfer and protect the rights of all parties.
Alternatively, an assignor may purport to assign the goodwill without the assignee taking any relevant interest in the business that the goodwill relates to.