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A content licensing agreement is a legal contract that grants usage rights to a specific party. This contract will be between the rightsholder and the company seeking to use the content.
A licensing agreement is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor.
Your company may use content licensing agreements to get work done daily. These legally binding contracts allow you to utilize and republish another's intellectual property. It's not uncommon for these agreements to be full of legalese that's needed to make them enforceable.
To get back to basics, content licensing allows companies to republish or repurpose published material through a legal agreement often referred to as a copyright license. It's a flexible solution for companies looking to add to their digital magazines, blog posts or other content initiatives.
Most brands license content for six months but others will sometimes want to reuse content for years. You should charge more to license your work and base the amount on how much time they want to license it for. We recommend at least 10% of the entire content price for six months of licensing.
Generally, there are three types of licensing agreements: exclusive, sole, or non-exclusive. In an exclusive license, the licensee is only the party that can use the licensed intellectual property.