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Simply put, the value-added reseller model works as follows: By taking on these responsibilities, the VAR can offer their customers an enhanced product. In return for their services, the VAR charges a premium price that allows them to make a profit. The end result is a win-win situation for both vendors and customers.
Examples of common value-added resellers (also known as VARs) are computer retailers and service companies, automobile dealerships, and furniture stores.
added reseller (VAR) is a company that resells software, hardware and other products and services that provide value beyond the original order fulfillment. VARs package and customize thirdparty products in an effort to add value and resell them with additional offerings bundled in.
The VAR buys products from the manufacturer and then resells them to its customers, adding value by offering additional services, support, and customization. For example, a software company provides a customer relationship management (CRM) software program for travel agencies.
Reseller partnerships are a form of indirect or ?channel? sales, in which your partner (a third-party entity) sits between you and the customer, brokering sales and/or services on your behalf. A reseller is a company that helps a vendor sell its products and services to its end customer.
A VAR agreement is a governing law that increases the value of a product and enhances the customer experience by maximizing complementary aspects of both companies. A value-added reseller agreement delineates reseller rights and specifies the conditions required for performing (for either party).
Key Factors for Choosing the Right VAR Partner Define Your Goals & VAR Expectations. ... Size, Scope, Years in Business, & Reputation. ... Quality References. ... Demonstrated Experience/Certifications. ... Superior Service Delivery.
added reseller (VAR) is a company that resells software, hardware and other products and services that provide value beyond the original order fulfillment. VARs package and customize thirdparty products in an effort to add value and resell them with additional offerings bundled in.