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A VAR, or value-added reseller, is a business entity that adds features or services to an existing third-party product and then resells the same as an integrated customized product to the end-user or consumer.
added reseller is a firm that enhances the value of thirdparty products by adding customized products or services for resale to endusers.
Entering into a Reseller Agreement can benefit your business in a number of ways. For example, engaging a reseller allows you to sell more products, increase your business' brand awareness and target new markets without having to physically expand your business.
There are some general sections and information that any reseller agreement should contain:Agreement and effective dates.Names and relationships of parties.Appointment of reseller.Purchase orders.Accepting, modifying, rejecting, and canceling purchase orders.More items...
A reseller agreement is an arrangement between the supplier and the reseller of goods or services that is ultimately sold to the end customer. The supplier in discussion can be a manufacturer or a wholesaler; the reseller on the other hand sells the solution to the end customer on behalf of the supplier.
A reseller agreement (also known as a reseller contract or resale contract) is a type of agreement where a party authorizes another party to sell its products and services to third parties or end-users.
exclusive product reseller agreement between a supplier and a reseller, drafted in the supplier's favour. This Standard Document includes key obligations of both parties, the supplier's intellectual property (IP) rights and commonly used warranty and indemnification provisions.
What to Include In A Distributorship Agreement?Exclusive Distributor.Terms And Conditions Of Sale.Pricing.Term Of The Agreement.Marketing rights.Trademark licensing.The geographical territory covered by the agreement.Performance.More items...
Examples of common value-added resellers (also known as VARs) are computer retailers and service companies, automobile dealerships, and furniture stores.
A reseller is a type of channel partner that acts as an intermediary between companies that make, distribute or provide IT products or services and end customers, which may be businesses or consumers.