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A reseller agreement (also known as a reseller contract or resale contract) is a type of agreement where a party authorizes another party to sell its products and services to third parties or end-users.
A SaaS reseller agreement involves a software services provider, known as the vendor, granting another business, the reseller, the rights to enter into a contract with a third party (customer) as the principal for providing the vendor's services to the third party.
A Value Added Reseller, or VAR, is similar to a reseller, except that it will package your product with others to add value. Instead of reselling your program as a standalone product, a VAR will combine your program with certain other complementary products.
added reseller is a firm that enhances the value of thirdparty products by adding customized products or services for resale to endusers.
If the reseller is an independent contract (perhaps more often this is the case), then each business entity deals with one another as independent contractors.
The VAR is to provide technical support to end users for the integrated product, including the licensor software component. The parties should modify this agreement if the parties agree to different support obligations. The VAR may not sell the integrated products to a government entity.
The crucial terms the agreement should cover include:Provider and reseller rights and obligations.Intellectual property ownership.The type of agreementexclusive or non-exclusive.Payment terms and renewals.Applicable laws.Software updates and maintenance.Performance requirements for exclusive agreements.More items...?
Examples of common value-added resellers (also known as VARs) are computer retailers and service companies, automobile dealerships, and furniture stores.
Tips For Negotiating VAR/OEM AgreementsStrive For Equality Between The Parties.Clarify The Marketing Responsibilities Of The Reseller.Include Sanctions For Evidence Of Counterfeit Goods.Avoid Agreements Spanning Multiple Years.Aim For Exclusivity When Warranted.Negotiate Agreements With Care.
Master Reseller means any Reseller who is vested with the authority to appoint, hire or otherwise engage General Resellers in addition to such Master Reseller's efforts.