In this form, a consultant is recommending that a public opinion and attitude survey be conducted to determine the proposed consumer acceptance of a new product of a manufacturer as compared to the product now being marketed by manufacturer. Consultant proposes that it be hired to do a public opinion survey to determine the economic feasibility of the revised product.
Title: Hawaii Proposed Public Opinion Survey to Determine Economic Feasibility of Revised Product Keywords: Hawaii, proposed public opinion survey, economic feasibility, revised product Introduction: The Hawaii Proposed Public Opinion Survey aims to assess the economic feasibility of a revised product in the Hawaiian market. This survey seeks to gather valuable insights from residents, tourists, and businesses in Hawaii to determine the potential demand, market viability, and economic impact of introducing the revised product. Types of Hawaii Proposed Public Opinion Surveys: 1. Resident Opinion Survey: This survey type targets the local residents of Hawaii and focuses on their perception, preferences, and potential willingness to adopt the revised product. It aims to gather insights into the economic feasibility of the product within the local market and identify any potential obstacles or concerns raised by the residents. 2. Tourist Perception Survey: This survey type focuses on tourists visiting Hawaii, aiming to gauge their interest, perception, and potential demand for the revised product. Understanding the viewpoint of tourists is vital to evaluate the economic potential and ensure that the product aligns with their expectations and desires as visitors to Hawaii. 3. Business Assessment Survey: The Business Assessment Survey primarily targets businesses operating in Hawaii. It seeks to determine the economic feasibility of the revised product from a commercial standpoint, examining potential benefits, risks, and market readiness. Insights gained from this survey help identify potential collaborations or partnerships that can contribute to the product's success. Survey Components: a. Product Evaluation: Participants will be asked to provide feedback on the revised product's features, quality, uniqueness, and overall appeal. Their opinions will help determine how the product aligns with market demands and if modifications should be made to ensure better economic viability. b. Pricing Considerations: The survey will explore participants' perceptions of the revised product's pricing structure to assess its affordability and competitiveness within the market. Understanding consumers' anticipated willingness to pay is crucial in making informed decisions regarding pricing strategies. c. Market Demand: Participants will be asked about their potential purchase intent, preferred distribution channels, and the likelihood of recommending the product to others. This data will be crucial in estimating the size of the potential market and the product's growth prospects. d. Economic Impact Assessment: The survey will evaluate the potential contribution of the revised product to Hawaii's local economy. Questions related to job creation, tax generation, and overall economic growth will ascertain the feasibility of the product from a broader economic perspective. Conclusion: The Hawaii Proposed Public Opinion Survey encompasses various survey types targeting different demographics to determine the economic feasibility of a revised product. By gathering insights from residents, tourists, and businesses, this survey helps assess market viability, potential challenges, and economic impact. Obtaining feedback through this comprehensive survey will aid in making informed decisions regarding the introduction and successful adoption of the revised product in Hawaii.
