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A licensing agreement is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor.
Some examples of brand licensing are when companies license their name or logo to be used on another company's products or services. For example, Nike licenses its name and logo to be used on apparel, shoes, and other sporting goods.
A content licensing agreement allows companies to repurpose or republish material through a legal contract. Often called a copyright license, it's a flexible solution for companies that wish to distribute previously published materials.
A copyright license agreement is a legally enforceable contract that gives a licensee?the company or person interested in using your work?legal authorization to use your work for designated purposes, typically in exchange for payment.
Two of the most common licensing agreements used by small businesses are a Software Licensing Agreement and an End-user Licensing Agreement.