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Billboard advertising is the process of using a large-scale print advertisement (a billboard, or a hoarding to those in the UK) to market a company, brand, product, service, or campaign.
Billboards are typically placed in high traffic areas, such as along highways and in cities, so they're seen by the highest number of drivers and pedestrians. Billboard advertising is effective for building brand awareness and broadcasting your business (or product or campaign) to as many people as possible.
The Beauty of Outdoor Advertising: Anyone Can Buy Billboards Billboards are a fairly accessible form of advertising. You can buy directly from a vendor and get your ad up in a short period of time.
Small to medium sized billboards can earn $300 to $2000 per month, while large ones can command prices between $1500 and $30,000.
To become a billboard owner, you buy one that's already erected, place one on land you own or lease the right to erect a board from another landowner. Any of these approaches can provide you with a profitable stream of advertising income.
For billboard owners, the best and most simple way to sell advertising space is to place an ad on the billboard itself. If your location is prime, this may be all you need to do. Place your phone number on the ad and let people know the space is up for sale.
Billboard companies simply can't afford to buy the land they need for advertising, so they lease it instead. They search for land with good counts of traffic, maximum visibility and the correct zoning. Once they've identified a parcel of suitable land, an approach to the landowner is made.
Owning a billboard provides large companies a regular income cash flow. The revenue generated by billboard companies may reach up to 40 to 50 percent before counting the depreciation, taxes, amortization and interest. The rate of income grows higher on highway billboards that may go higher as 60 percent of revenue.
On average, traditional billboards cost anywhere between $750 per month and $14,000 or more, depending on all the above factors. Digital billboard advertisements, on the other hand, cost from $1,200 to above $15,000 monthly. Do you want to know the average cost by state? Check out this resource.
On average, traditional billboards cost anywhere between $750 per month and $14,000 or more, depending on all the above factors. Digital billboard advertisements, on the other hand, cost from $1,200 to above $15,000 monthly.