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A trade mark protects any sign or symbol that allows your customers to tell you apart from your competitors. You can register a name, numerals, logo, slogan, designs, letters, domain name, shape, smell or sound. A trade mark must be: Distinctive for the goods and services to which you wish to apply the trade mark.
To put it summarily, in case of an assignment of a trademark, there is a change in the ownership of the registered brand and in case of licensing, the right in the trade mark continues to vest with the original owner but only few restricted rights to use the brand/mark are given to the third party.
Yes, you can trademark an image with the USPTO if its used in the branding of your product (such as a logo). Otherwise, you probably want a copyright on the image.
Types of trademarks for products include five main categories: generic mark, descriptive mark, suggestive mark, fanciful, and arbitrary mark. A generic trademark actually doesn't qualify for a trademark unless it includes more specific detail.
A trademark design is any word or icon that represents a company's name, or its brands, products, or services. Trademark design must meet USPTO standards.
Section 2(f) of the Trademark Act, 15 U.S.C. § 1052(f), and the relevant case law also holds that a product design cannot inherently serve as a trademark by itself. Instead, a product design can be registered as a trademark only after it has acquired distinctiveness.
Class 3 Trademarks. Class 3 trademarks cover all forms of soaps and personal hygiene items. Personal items like perfumes, cosmetics, hair products, and shaving products are also included in this category. The Class 3 trademark category also covers detergent, bleaches, and abrasives for household cleaning and polishing.
Trademarks can generally be categorized into one of four categories of distinctiveness, from most to least distinctive: coined, arbitrary, suggestive and descriptive. Words and designs that lack any distinctiveness fall into a fifth category, generic, and cannot function as trademarks.
Different Types of TrademarksDescriptive Trademarks;Merely Descriptive Trademarks;Generic Trademarks;
While a design clearly excludes a trademark from its ambit, there is no such exclusion for a design under the Trade Marks Act, 1999. Strictly speaking, the shape of a product is always three-dimensional.