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The steps in constructing an attitude scale involve defining the construct, selecting items, pre-testing with a sample group, and analyzing the results. This careful approach ensures that your scale measures what it intends to measure. Following the Delaware Steps in Developing an Attitude Survey can guide you through each of these critical phases.
Psychology has since standardized methods for measuring attitudes, namely the Thurstone and Likert attitude scales 9, 10, 26. Psychologists typically measure the degree to which one has a positive versus a negative evaluation of the behavior using a set of bipolar semantic differential scales 8, 25,26,27.
In substantive surveys, survey attitude is often measured by including just a single question about the survey experience. With a single question, however, it is not possible to assess its validity or reliability.