Delaware Assignment of Trademark and Trade Dress in Connection with Asset Purchase

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US-02420BG
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Description

Trademarks identify the goods of one manufacturer from the goods of others. Trademarks are important business assets because they allow companies to establish their products' reputation without having to worry that an inferior product will diminish their reputation or profit by deceiving the consumer. Trademarks include words, names, symbols and logos. The intent of trademark law is to prevent consumer confusion about the origin of a product.

Trade dress is the total appearance of a product, including its packaging, label, shape, and size. Trade dress may also include physical structures associated with a particular product or service. Trade dress may qualify as a protected trademark or service mark if it is distinctive and identifies the source of a specific product or service.
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FAQ

Registered and pending trademarks, as well as patents and patent applications, can be assigned. You must file an assignment agreement with the USPTO. Business reorganization, acquisition, and other circumstances may result in a trademark assignment.

An assignment without consideration is valid when: there has been a delivery; the assignment is in writing; or. the assignment is by way of gift.

The assignor must receive consideration for the agreement, otherwise the assignment will be ineffective. However, an absolute assignment does not require consideration to be given.

To transfer ownership or update your information to reflect a legal name change:Use Electronic Trademark Assignment System (ETAS) to request the change.If you're filing a TEAS form within the next week, you may need to manually update the owner information on the TEAS form.

Assignment of a trademark is a transfer in the ownership of the trademark registration. Whereas in licensing, the ownership and proprietary rights of the trademark continue to remain with the original owner, but only a few restricted rights to use the brand are given to the third party.

What are the documents required for licensing a trademark assignment ? A valid identity proof of both parties, a copy of the assignment agreement and a filled form TM-P of Trademarks Act 1999 must be produced along with fee payment.

Transfers of rights under copyright, including exclusive licenses, do not require consideration in order to be valid. Therefore, while it is common for the transferee (the party obtaining the right or rights under copyright) to pay the copyright owner for the grant of rights, payment or other benefit is not required.

Elements Required for Valid Trademark Assignments Clearly identify the mark(s) covered by the agreement. Document the consideration for the agreement. Assign the trademark's goodwill to the assignee. Goodwill includes the connection the mark facilitates between the company and its customers.

Trademark assignment agreements provide a record of ownership and function similar to a digital version of a bill of sale. These agreements protect all parties involved including the business selling the trademark and the business buying the trademark.

NOW, THEREFORE, in consideration of One Dollar ($1.00) and other good and sufficient consideration, the receipt of which is hereby acknowledged, Assignor has sold, assigned, transferred and set over, and by these presents does sell, assign, transfer and set over, unto Assignee, its successors, legal representatives and

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Delaware Assignment of Trademark and Trade Dress in Connection with Asset Purchase