District of Columbia Checklist for Executive Summaries and Business Plans

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This checklist covers the essentials for preparing executive summaries and business plans. It discusses the typical length of such reports, what should be included, and what form the reports should take.

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FAQ

It should very quickly and clearly convey to the reader the key elements of your business or idea: The problem you are solving; your solution and its competitive advantage; the industry, total addressable market, size and growth potential of your target market; the business model and how you will make money; your path ...

Introduction: Explain what your executive summary contains. Company & Opportunity: Explain who you are and your biggest opportunities for growth. Industry & Market Analysis: Explain the state of your industry and your target market. Management & Operations: Explain who your key leaders are and their roles.

Your executive summary condenses your entire introduction, business description, business plan, market analysis, financial projections, and ask into one to two pages.

The key components typically include: Overview of a company/business. Identification of a main problem or proposition. Analysis of a problem or proposition, with supporting facts, data, and figures. Possible solutions and their justifications. Clearly defined conclusions.

Here are a few key components of an executive summary for you to incorporate in your own: Project, business summary or mission statement. Problems and solutions. ... Background. ... Market research and competitive advantage. ... Business model. Financial information, projections and funding. ... Recommendations moving forward. ... Our mission.

Your executive summary should include: The name, location, and mission of your company. A description of your company, including management, advisors, and brief history. Your product or service, where your product fits in the market, and how your product differs from competitors in the industry.

While executive summary specifics will vary by company, Marius Thauland, business strategist at OMD EMEA, says all executive summaries should include a few critical elements: Objective. Target audience. Products and services. Marketing and sales strategies. Competitive analysis.

The steps below will cover the key components to include when writing an executive summary for a proposal. Step 1: Start with an attention-grabbing opening. ... Step 2: Define the problem. ... Step 3: Describe the solution and expected outcome. ... Step 4: Provide evidence that you can deliver. ... Step 5: Include a call to action.

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District of Columbia Checklist for Executive Summaries and Business Plans