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In general, an advertisement is not considered a contract. There are, however, certain cases in which an advertisement may be considered a unilateral contract.
Advertisements are typically an invitation to treat because they lack the important information that would make it an offer. An offer is made as soon as the customer approaches the seller with an offer to buy.
An advertising contract is a written agreement between a person who wants to place an ad and a company that offers its advertising space. It can be an agreement between two bloggers, an organization and a billboard company, etc.
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A basic advertising contract should include the following: name of publication, station, website or advertising vehicle; your business name; price for the ad or ad schedule; date, issues or shows in which the ad is to run; placement in a print publication or time the ad is to run; payment due date; number of insertions ...
An advertising contract is a legally binding agreements between advertisers and publishers. They typically include details about the content of the advertisement, how long it will be displayed for, who has the rights to publish the advertisement, and its cost.