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Merchandise licensing has benefits for both the licensor and the licensee. The licensor is able to offer new products that fall outside its core competencies. It also provides critical revenue streams to entertainment producers and brands looking to grow.
An agreement granting a third party a license to use trademarks, service marks, copyrights, or other intellectual property (IP) rights in a character, film, television program, video game, or other artistic property for the creation of consumer products for distribution, marketing, and sale.
These are some common types of licensing agreements: Trademark license - outlines how you may use a trademark Patent license - outlines your right to sell, use, make distribute and export a product that is patented Copyright license - outlines your right to reproduce and sell copyrighted assets.
A merchandising agreement is a legal contract between two parties in which the first party agrees to sell specific goods or services to the second party. In this case, "merchandise" refers not only to physical items but also intangible products such as intellectual property.
A merchandise license describes the terms through which the DAF grants permission to a company to use a trademark, service mark or copyright for distribution, marketing and sale. These agreements also render a company as an official licensee of the DAF.
There are a few ways that you can license your own brand. You can contact a licensing company and apply for a license, or you can register your brand with the USPTO. You can also work with a licensing lawyer to help you get started.