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In the United States, no federal statute or case law recognizes the right of publicity, although federal unfair competition law recognizes a related statutory right to protection against false endorsement, association, or affiliation.
The Right of Publicity is the right of an individual to control ones own image and likeness. The Right of Publicity is based on state law, so it will differ depending on the state where you live. Some states, such as Colorado do not recognize the Right of Publicity.
Appropriation, also referred to as misappropriation, is the unauthorized use of a person's name, photograph, likeness, voice, or endorsement, often for financial gain. Although appropriation may involve speech or communication, the First Amendment does not protect its practice.
A Release for Use of Likeness is an important way of legally protecting yourself; reproducing the likeness of someone without their permission may be a violation of that person's right, especially if the image is captured in a setting where they would expect privacy (this includes public spaces).
The right of publicity prevents the unauthorized commercial use of an individual's name, likeness, or other recognizable aspects of one's persona. It gives an individual the exclusive right to license the use of their identity for commercial promotion.
Individuals do not have an absolute ownership right in their names or likenesses. But the law does give individuals certain rights of ?privacy? and ?publicity? which provide limited rights to control how your name, likeness, or other identifying information is used under certain circumstances.
A right of publicity is the right to control the commercial value of your name, likeness, voice, signature, or other personal identifying traits that are unique to you.