Colorado Target Market Worksheet

State:
Multi-State
Control #:
US-04024BG
Format:
Word; 
Rich Text
Instant download

Description

A target market is a specific group of consumers to whom a business wishes to attract and sell its line of goods or services. It may be defined in terms of age, gender, sexual orientation, economic class, ethnicity, religion, or location. This process of socio-economic grouping allows businesses to create profiles of the typical customer who is likely to purchase products from the company, which in turn provides the basis for the creation of marketing and sales initiatives that allow the business to build a clientele within that customer demographic.

How to fill out Target Market Worksheet?

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FAQ

Pinpointing a target market involves analyzing existing customer data and identifying key trends. Refine your focus through detailed research about demographics and consumer habits. The Colorado Target Market Worksheet can help you keep this information organized and actionable.

To define a target market, consider demographics, geographic location, psychographics, behavioral traits, and purchasing patterns. Each aspect provides insights into consumer preferences and motivations. The Colorado Target Market Worksheet offers a comprehensive framework to explore these factors.

In this article, we explain what a target market analysis is, describe what to include in one, provide examples and outline steps for conducting a target market analysis....Conduct market research.Identify your overall market.Segment your target demographics.Select your ideal market.Make projections.Create the document.

Here are some tactics to help you identify your target market:Analyze your offerings. Ask yourself what problems your products and services solve, and, in turn, to whom they appeal.Conduct market research.Create customer profiles and market segments.Assess the competition.

How to Define Your Target MarketLook at your current customer base.Check out your competition.Analyze your product/service.Choose specific demographics to target.Consider the psychographics of your target.Evaluate your decision.Additional resources.

On this pageStep 1: Identify Existing Ideal Customers and List Their Characteristics.Step 2: Identify the Problems You Solve and the People Who Benefit the Most From Your Solution.Step 3: Evaluate Your Data and Create Your Target Market Draft.Step 4: Compare Your Target Market Draft Against Real People.More items...

A target customer is an individual that's most likely to buy your product. And it's a subset of the broader target market. For example, if your target market is female athletes between the ages of 13 to 25, a target customer could be female athletes in the specific age range of 13 to 16.

How to conduct a target market analysisConduct market research.Identify your overall market.Segment your target demographics.Select your ideal market.Make projections.Create the document.

Write a target market statement Your statement should include: Demographic information about your target market, such as gender and age. Geographic location of your target market. Key interests of your target market.

For example, a children's toy may have boys ages 911 as the target market and the boys' parents as the target audience. It may also be defined as the consumer segment most likely to be influenced by an advertising campaign. The target market is also distinct from the buyer persona.

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Colorado Target Market Worksheet