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The first section is the welcoming portion of the shareholder letter. It may also include a brief opening address from the CEO and a short history of the organization, its mission, vision, and core objectives. Finally, it summarizes its achievements and what to expect in the shareholder letter.
Good shareholder letters spell out who they are and what their vision is for the company over the long term. This instills trust in stakeholders and provides a level of cushion when a seemingly out-of-character decision is made (e.g., Amazon buying Whole Foods).
The shareholder letter is generally written once per year and is included at the beginning of the firm's annual report and can usually be found in the investor relations section of a company's website.
Search methods included Googling the company's name + ?Annual Letter,? the company's name + ?Shareholder Letter,? the company's name + ?Annual Report,? and going to the company's investor relations page and searching there.
Create a format that will benchmark performance. Using a similar format each year will help shareholders easily benchmark a company's performance. Letters typically begin with a high-level review of the year followed by financial performance and a more detailed assessment of business segments or core growth objectives.
A shareholder letter is a letter written by a firm's top executives to its shareholders to provide a broad overview of the firm's operations throughout the year. Typically, a shareholder letter precedes the company's annual report or financial statements.
A shareholder letter is a document that company executives create to inform company shareholders about its operations and events that occurred during the year. It allows the company to discuss company operations with its shareholders and give them insight into what to expect in the coming year.