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A search engine optimization (SEO) specialist improves website rankings on major search engines, such as Google, Yahoo! and Bing. The specialist ensures on-page optimization to produce relevant search results and a positive user experience, growing site traffic, lead volume and brand awareness.
Positions in SEO may be called SEO specialist, but they are also likely to be called: online marketing executive. content marketing officer.
A Search Engine Optimization or SEO Specialist tests, analyzes, and changes a website so it is optimized for search engines, and the website subsequently ranks higher in the search results on major search engines such as Google and Bing.
career SEO with 49 years of experience earns an average salary of ?4.8 Lakhs per year, while an experienced SEO with 1020 years of experience earns an average salary of ?8.9 Lakhs per year. What are the top paying industries for SEO in India?
SEO Specialist responsibilities include: Optimizing copy and landing pages for search engine optimization. Performing ongoing keyword research including discovery and expansion of keyword opportunities. Researching and implementing content recommendations for organic SEO success.
Every day, SEO experts check website performance and keyword position analytics to see how things are going. The results may change from day to day with Google algorithms, updates, and user dynamics. So, it's crucial to do daily checks to see how every page of the website you promote is working.
Below are some examples of SEO traits that can help you succeed as an SEO professional: Keyword research. ... Communication skills. ... Social media efficiency. ... Link-building strategy. ... Willingness to learn. ... Time management. ... Critical thinking. ... Data analysis.