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A licensing agreement is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor.
Examples of license agreements, include: Example: Walt Disney granting McDonalds a license for McDonalds to co-brand McDonalds Happy Meals with a Disney trademarked character. The license of a technology where the licensee is granted the right to use the licensor's software, or other intellectual property asset.
Exploring the Dual Nature of Licensing Agreements At the core, there are two primary types of licensing agreements: exclusive and non-exclusive. These contracts are the lifeblood of various industries, ensuring that creators and owners can monetize their work while allowing others to use it under specific conditions.
A licensing partnership is usually a short-term and non-exclusive arrangement that can cover multiple territories or markets. Examples of licensing partnerships are Disney, Microsoft, and Nike.
Begin your license agreement by defining who all parties are. From there, add information about license grants, charges, licensee's obligations, intellectual property rights, limitation of liability, confidentiality, governing law, waivers, etc. End the template with an agreement form to sign.
The most commonly used licensing agreements will include trademarks, technology, and trade secrets. Many times, these agreements will include more than one form of intellectual property. Many agreements have some similarities, but there are some significant differences as well.
At the heart of this process are two primary forms of licensing: exclusive and non-exclusive. These forms represent the divergent paths through which intellectual property can be commercialized, each with its own set of implications and strategic considerations.
The term ?outbound licensing? or ?out-licensing?, refers to granting a licence to another party to use your IP whereas ?inbound licensing? or ?in-licensing? means obtaining a licence from another party, to use its IP for your own use.