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The United States Patent and Trademark Office granted the University of Arkansas a registered trademark for its fans' "Woooo! Pig Sooie!" chant earlier this month, according to Forbes.com.
The university owns and controls its names(s) and other marks, logos, insignias, seals, designs and symbols which include the use of, but not limited to: UNIVERSITY OF ARKANSAS®, ARKANSAS RAZORBACKSA®,ARKANSASA®, HOGS2122, WOOO PIG SOOIE A®, NEVER YIELD A® the University of Arkansas with the Old Main silhouette A®,
Here are the basics: Raise your arms above your head during the The Hog Call, yell "Wooo" and wiggle your fingers for a few seconds. Next, bring both arms straight down with fists clinched while yelling, "Pig." Then extend your right arm with the "Sooie."
These businesses were located all throughout Arkansas and were able to use the Razorback name and logo because at that time, the university did not have a trademark or copyright on any of the words, phrases, or logos associated with the Razorback.
Reynolds Razorback Stadium or had the Arkansas Razorbacks fans invade your home arena, you have certainly heard the Woo Pig Sooie hog call. You may not have any idea what the call means, but that is okay. Now, the hog call is trademarked.
RSOs may use the following registered marks: the words Razorbacks and Arkansas, the Razorback logo (running/helmet logo), and the approved caricature (for internal use only/no retail or fundraising sales).
A full Hog Call the kind one will always hear victorious Razorback teams execute after contests requires two more Hog Calls, followed immediately by a Razor-Backs yell, coordinated with a pumping motion of the right arm after the third Sooie. So, in order, the full Hog Call is: Woooooooo. Pig. Sooie!
These businesses were located all throughout Arkansas and were able to use the Razorback name and logo because at that time, the university did not have a trademark or copyright on any of the words, phrases, or logos associated with the Razorback.
In general, you should follow this procedure:Determine if permission is needed and whether the material is protected under law. Ask yourself if your usage would violate the law.Identify the trademark owner.Identify the rights needed.Contact the owner.Receive your written permission agreement.