This is a sample press release announcing new products offered by a company.
Press Release Format For Immediate Release
Category:
State:
Multi-State
Control #:
US-PR-0003
Format:
Word;
Rich Text
Instant download
Description
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How to fill out Press Release For New Product?
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FAQ
Use verbs that indicate the action you want readers to take, such as visiting, following, subscribing, registering, downloading, calling, or emailing. Additionally, add a sense of urgency or value to your CTA by including words like today, now, limited time, exclusive, free, or bonus.
Your last paragraph should be similar to your first paragraph and include a call to action (example: ?for more information call...? or ?visit our website at ?.?). You should drive the reader to a resource where they can get more information on the topic for their article.
Body copy ? The first sentence should state what is happening, and the next sentence or two should give additional information. Stick to the facts. Use short sentences and keep details to a minimum. Make sure that people can read just your first paragraph and get a good idea of what is going to happen.
In the top left-hand corner, under your organization's information or logo, put ?FOR IMMEDIATE RELEASE?. It should be in all capital letters. You can also bold it if you'd like.
Structure of a Press Release The headline is followed by a lead paragraph containing one or two key sentences in which the end of a news event or story is announced first. The succeeding paragraphs make up the body of the press release and provide supporting information, followed by underlying background information.