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What should you include in your influencer contract? Non-disclosure and confidentiality agreement. ... Compensation model. ... Timelines and milestones. ... Brand campaign guidelines. ... Influencer campaign guidelines. ... Consumer privacy law. ... Campaign deliverables. ... Brand exclusivity.
Provide a high-level introduction explaining what your company does. Talk about your niche in the market and what makes you unique. It's also a good idea to link to your media kit or provide your logo or other brand files for the influencer to use. This is also a good opportunity to talk about your brand values.
Explain the campaign you're running and why you think the influencer would be a good fit. Instagram DMs allow you to be more casual and direct. DMs should be short, sweet and to the point. Be clear about your intention to collab.
The agreement should set out any Brand obligations. This might include for example, to provide the Influencer with style guides, products or services by a certain date, respond to requests for approval of content within certain time frames and to pay the Influencer the agreed fees.
A few essential elements should always be included in an influencer contract. Work description. Timeline. Compensation terms. Copyright ownership. Confidentiality terms. Termination terms.