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A retainer proposal should clearly outline goals and expectations of the marketing strategy it contains. It should also specify how results will be measured and relayed to the client and in what intervals (weekly, monthly, bimonthly, etc).
To summarize what is a retainer agreement, it can be structured in several different ways: Client pays a set amount each month to access a certain amount of time. ... Client pays a set amount each month for a specific set of deliverables. ... Client pays simply to have access to the freelancer.
What services are typically included in a marketing retainer? Media Planning and Management. ... Content Marketing. ... Traditional Advertising. ... Strategic Planning and Campaign Focused Thinking. ... Website Conversion Optimization. ... Reputation Management. ... Search Engine Optimization (SEO) ... Paid Digital Marketing Campaigns.
A retainer agreement is a contract between a client and a professional who requires an upfront payment applied to future work. A retainer can be set up as a one-time payment or for a recurring period. The agreement will detail compensation, hours, contingencies, and any other terms for the services provided.
How to set up a retainer agreement Hourly. Offer the client a specific number of hours of work per month. ... By deliverable. Promise to deliver a set number of ?products? or ?services? per month. ... For access. In some instances, a client might pay a monthly fee for access to your services.