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Build a more reliable and predictable revenue source. Define your ideal customer by focusing on long-term relationships. Sell additional products and services to your customers by upselling or cross-selling. Accurately determine the value of your business via more stable metrics.
Look for a VAR that differentiates itself in these three areas: business philosophy, experience and knowledge in your area of need, and post-sales practice....They include:A quality product line.Responsiveness to inquiries and good communication.Easy ordering.On-time order delivery.
Examples of common value-added resellers (also known as VARs) are computer retailers and service companies, automobile dealerships, and furniture stores.
The addition of value can thus increase the product's price that consumers are willing to pay. For example, offering a year of free tech support on a new computer would be a value-added feature. Individuals can also add value to services they perform, such as bringing advanced skills into the workforce.
A VAR agreement is a legal contract between a manufacturer and a value-added reseller that specifies the rights and obligations of both parties. A VAR purchases a product from a manufacturer, adds value to that product in some way and then resells the product as its own.