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Though you aren't officially obligated to pay back your investor the capital they offer, there is a catch. As you hand equity over in your business as a portion of the deal, you essentially are giving away a portion of your future net earnings.
Startup investors make a profit from their investments when they sell part or all of their portion of ownership in the company during a liquidity event, such as an IPO or acquisition. A liquidity event is an opportunity to turn money that is tied up in equity into cold, hard cash.
More commonly investors will be paid back in relation to their equity in the company, or the amount of the business that they own based on their investment. This can be repaid strictly based on the amount that they own, or it can be done by what is referred to as preferred payments.
What to Include in an Investor AgreementThe names and addresses of the parties.The purpose of the investment.The date of the investment.The structure of the investment.The signatures of the parties.
The general rule of thumb for angel/seed stage rounds is that founders should sell between 10% and 20% of the equity in the company. These parameters weren't plucked out of thin air, they're based on what an early equity investor is looking for in terms of return.