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Reseller Agreements should specify the details of the product or service delivery. Both parties should have a mutual understanding of the delivery terms, including the timelines, delivery responsibilities, delivery location, and method.
Contents Defining the scope of the reseller agreement. Outlining the duration of the agreement. Outlining the rights and obligations of the reseller and the customer. Outlining the scope of the reseller's services. Outlining any exclusions. Setting out payment terms. Stating the payment terms.
VARs usually operate on a transactional basis (per seat or license) or on a short-term contract (like 6 months). By contrast, MSPs typically operate on a long-term basis (annually) or with multi-year contracts.
From there, the reseller takes care of the business operations and customer relations so that the vendor doesn't have to. The value-added aspect of the process means that the reseller adds additional features or services to the product before selling it to the end user.
Value-added resellers include technology service companies, auto dealerships and even furniture companies. Technology service companies often offer a range of value-added products or services, such as extended warranties, service contracts, supplemental hardware, software, and installation and setup services.