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How to write a fundraising letter Address your recipient personally. By addressing your recipient by name, they won't feel like they're just one of many reading this letter. ... Tell a story. ... Define the problem. ... Explain your mission and outline your goal. ... Explain how your donor can make an impact. ... Call the reader to action.
I'm writing to ask you to support me and my [cause/project/etc.]. Just a small donation of [amount] can help me [accomplish task/reach a goal/etc.]. Your donation will go toward [describe exactly what the contribution will be used for]. [When possible, add a personal connection to tie the donor to the cause.
When it comes to writing fundraising appeal letters, there are 5 must-dos you should keep in mind. Remember to be friendly, get to know your audience, engage your readers, show impact through storytelling, and make the ask.
Best Practices for a Donation Request Letter Personalize your donation request letter as much as possible. Don't assume the reader knows about your cause. Tell a compelling story. Express gratitude in advance. Segment your donors. Include a call to action.
These letters should address your donor by name, highlight the impact of their gift, and let them know just how much you appreciate them. In addition to saying thanks, you want to be transparent by mentioning how your nonprofit is going to use the funds raised.