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The body of a good sales prospecting email should include: Opening line - why you're reaching out / great hook. Benefit to them - why it matters. Why is it worth their time? Call to action - invitation to learn more, meeting request, etc.
Real estate prospecting letters can be an effective part of a marketing campaign. They can be sent the old-fashioned way, through the mail, or they can be transformed into an email. They are an attention-getting way to connect with buyers. The letters you send should not be generic.
Before or after your value statement, let the prospect know why you're contacting. If they're a referral, let them know who referred you to them. If they've recently used a similar service and you're hoping to provide superior quality, let them know. This helps a customer differentiate your email from spam emails.
Keep it Short ? Prospecting letters should be concise and sweet. Don't waste people's time by giving too much information. Instead of repeating yourself, including any information on your business card (or website).
Introduction letter It always starts with an introduction of yourself and the agency you're working with. For experienced realtors, always include your years in the industry and how many houses you've sold. If you're a new agent, you can highlight your company and its standing in the market.