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A business's legal name can vary depending on its type of business structure. If you operate as a sole proprietorship, your business legal name is your full name (e.g., Jason Williams). You can include other words along with your full name (e.g., Jason Williams Insurance Corporation).
Look to go with a name that people are going to remember either because it's catchy, it reflects what you do or it's very unique. A good rule of thumb with this tip is to include a common word in your name as well as what you do (e.g., Dandelion Consulting, Rose Petal Cafe).
Use acronyms. Using a set of initials is a popular approach for naming your business. ... Create mash-ups. ... Draw inspiration from mythology and literature. ... Use foreign words. ... Use your own name. ... Take a look at a map. ... Mix things up. ... Partner with another company.
A catchy name is something short, memorable for your target audience, and easy to pronounce. The guidelines are to keep your business name between 1-2 words. For instance, Band-Aid, Hoover, Google, and Popsicle are all business names that became everyday terms due to their catchy nature.