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A mission statement is a simple statement about the goals, values, and objectives of an organization. It helps a company respond to change and make decisions that align with its vision. This brief description helps customers, employees, and leadership understand the organization's top priorities.
How to Write a Mission Statement Write a sentence that explains what your company does, in basic terms. List some of your core values. Keeping those core values in mind, write a sentence that explains how your company does what it does. Write a sentence that explains why your company does what it does.
What are the 3 parts of a mission statement? Purpose: An explanation of the organization's reason for existing. Vision: A description of what the organization wants to achieve in the future. Values: A list of the core values that guide the organization's behavior and decisions.
Make it clear. Make it concise. A well-crafted mission statement should also be brief and to the point. ... Make it informative. A mission statement should, above all, inform others about what you do and guide your team members and stakeholders. ... Welcome participation. ... Stay open. ... Keep the balance. ... Review it frequently.
Use simple and direct language, and avoid jargon or acronyms. Keep your mission statement short and memorable, ideally one or two sentences. Start with a verb that expresses your action or contribution, such as "empower", "support", or "advocate".