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You can't register a trademark for non-business purposes. You can only trademark a brand name that you're using in business or that you intend to use in business in the near future. You can't register a generic or descriptive name. Your trademark name has to be distinctive or unique in some way to be approved.
As long as your trademark's distinctiveness identifies your product and services, you may claim trademark rights for your unregistered trademark and stop others?even bigger companies?from using your mark, but only in your geographic area. Unregistered trademarks may be protected by federal trademark laws.
Yes, any trademark owner can use the TM symbol at any time. You don't have to ask for permission or have the approval of the US Patent and Trademark Office. In fact, a trademark owner can continue to use the TM symbol even if the US Patent and Trademark Office rejects their trademark application.
The symbol lets consumers and competitors know you're claiming the trademark as yours. You can use ?TM? for goods or ?SM? for services even if you haven't filed an application to register your trademark. Once you register your trademark with us, use an ® with the trademark.
Trademarks Online: Applications to file a Trademark or Service Mark registration can be submitted online through the California Secretary of State's bizfile California portal, in person at the Sacramento office, or through the mail.