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No, It Isn't Possible to Patent a Name Patents are only issued for inventions, ornamental designs of goods, or plants, not names. To protect your brand name and logo, you will need to utilize the trademark registration service.
A patent protects the utilitarian aspects of the product; it can also protect its ornamental aspects. Example: A perfume manufacturer markets a new scent, using the name of a celebrity. The art work on the packaging and the artistic shape of the bottle may be protected by copyright.
An intangible asset is an asset that is not physical in nature, such as a patent, brand, trademark, or copyright. Businesses can create or acquire intangible assets. An intangible asset can be considered indefinite (a brand name, for example) or definite, like a legal agreement or contract.
What Kinds of Trademark Are There? Brand names like Apple, McDonald's, and Dolce & Gabbana. Product names like iPod and Big Mac. Company logos like the golden arches at McDonald's and NBC's peacock logo. Slogans like Capital One's "What's in your wallet?" and McDonald's "I'm lovin' it"
Trademarks, patents, and copyrights are different types of intellectual property. The USPTO grants patents and registers trademarks. The U.S. Copyright Office at the Library of Congress registers copyrights.