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How can you build goodwill when announcing a price increase or rate hike? Demonstrate how the rate change will provide better value, improved features, or more efficiency for the customer. Emphasize how the cost savings are being passed on to the customer.
Dear [Customer Name], After carefully analyzing increased materials and overhead costs, we are writing to inform you of a necessary forthcoming price increase. With the exception of [Product Type], [Company Name] will be increasing prices by [Value], effective [Date].
Tips to Raise Prices and Retain Customers: Time it right. Add extras to sweeten the deal. Reduce or change packaging or serving sizes, if possible. Add or raise fees. Offer a discount that offsets the price increase. Target a new customer base. Raise rates at defined intervals. Prepare for a potential backlash.
How to respond to the supplier price increase letter Consult with your financial advisors to see if the increase is justified. ... Request justification for the proposed price increase from your supplier. ... Make sure that your budget is prepared for an eventual price increase and factor it into future business decisions.
5 tips for writing a price increase letter to customers Send the announcement well in advance. First things first, you want to give your clients and customers plenty of time in advance to prepare for this price increase. ... Be direct. ... Provide your justification. ... Be personable. ... Offer support.