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One way of justifying a price increase is to disguise it with a new product launch. If you're in the SaaS business, you can introduce a new version at a higher price, and then outphase your current version within a short period of time.
Tips for writing a rate increase letterUse direct and specific wording. Notify the clients in no uncertain terms that prices will be increasing.Provide justification. Explain why prices are increasing.Provide specific details.End on a grateful note.Follow up.Offer help.
How to gracefully tell a client you're raising your ratesRemind them what you've already done for them.Tell them you are going to be adding more value.Explain why you're raising your rates.Give them plenty of notice before you raise your prices.Use this tactic to get extra work in addition to increasing your prices.More items...?
How to Convince Your Client to Accept Your Rate IncreaseCompromise. Offer a rate that's lower than what you were asking, but higher than what you're currently getting.Flatter. Never underestimate the power of flattery.Over-perform.Bluff.
How to gracefully tell a client you're raising your ratesRemind them what you've already done for them.Tell them you are going to be adding more value.Explain why you're raising your rates.Give them plenty of notice before you raise your prices.Use this tactic to get extra work in addition to increasing your prices.More items...?