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Michael Jordan and his successful marriage with Nike In those days, when Converse and Adidas ruled the sneaker business, it was a bet that both Nike and MJ placed on each other. The iconic 5-year deal awarded Air Jordan USD 500,000 per year and also promised his own signature line.
Nike Inc.'s (NKE) latest headline deal with soccer superstar Cristiano Ronaldoa lifetime contract worth $1 billionis a prime example of these shifting marketing strategies, offering firms greater reach at a lower cost.
Tiger Woods, winner of the last three major championships and four of the last five, has signed the richest endorsement contract in the history of sport - for $100 million.
Tiger Woods, winner of the last three major championships and four of the last five, has signed the richest endorsement contract in the history of sport - for $100 million.
Real Madrid star Cristiano Ronaldo has signed a new bumper £1billion lifetime contact with leading sports brand Nike. Only a day after signing a new mega A£500,000-a-week five-year deal with Real Madrid which will keep him at the Spanish club until 2021, Nike has now captured the star footballer in a new mega deal.