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Billboard Design 101 Keep it Simple. Seven words or less. ... Only put one call to action. Be direct with where you want to drive your traffic. ... Only use readable and large fonts. ... Use bright and highly contrasting colors for fonts and backgrounds. ... Ditch the phone number. ... Only use one graphic/image concept. ... Don't be BORING.
Explore contrast and typography. Help your billboard ad stand out by contrasting the colors of the font, image, and background. Because they're outdoors, billboards also need to stand out from surrounding buildings and nature so they remain visible in different types of weather and lighting.
Be intentional with colors and contrast. Bright colors and sharp contrasts make for an easily digestible billboard that's also eye-catching.
TIPS TO DESIGN A BILLBOARD KEEP IT SIMPLE. The average traveler has less than ten seconds to read your billboard. ... USE CONTRASTING COLORS. When designing a billboard ad, make sure you choose bold, high contrast colors. ... CHOOSE A LEGIBLE FONT. ... USE LARGE LETTERING. ... MAKE IT VISUAL.
Keep it short and easy to read. Something short and snappy like ?Keep your cool this summer? is much better than filling up the entire billboard with a paragraph of text. Remember to make your headline legible, short, and attention-grabbing. Example: ?Don't wait til the last second to get your oven fixed.?