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Be intentional with colors and contrast. Bright colors and sharp contrasts make for an easily digestible billboard that's also eye-catching.
How to Rent a Billboard JUST LOOKING. Contact the advertising company that owns the billboard (usually posted on the skirt of the sign or a contact number on the billboard face). ... WORK A DEAL. When renting a billboard determine your budget. ... GET BIDS. After you negotiate the price of your billboard? ... DESIGN.
Plan to spend from $750 to $1,500 a month for physical billboard campaigns in rural areas, $1,500 to $2,000 in small to midsize cities, and $14,000 and up in larger markets. Digital billboards can cost from $10 per seven-second spot to over $15,000, depending on the billboard's location, ad duration, and frequency.
Memorable, easy to understand, clear and easy to read are all factors in a good billboard ad. It should convey a concise message that is not overbearing to read or acknowledge while also being eye-catching. We've all seen catchy ads that we remember but cannot remember what the ad was for.
Billboard Design is Critical for Success Both the message and design of the Billboard are critical for success. You have just seconds to make an impact with your audience. A Billboard with a clear and concise message as well as a visually appealing and easy to read design will increase recall and desired actions.