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Billboard advertising is a traditional OOH advertising format, but there has been significant growth in digital OOH (digital billboards and place-based networks) in recent years.
There are THREE key elements to a great billboard: Text, Image and Logo. Stick to SEVEN words or less. The reality is that people are always on the go, make sure they can read your message in a few seconds. Your logo needs to take up at least TEN percent of the space.
Call to Action: Clearly state what action you want the viewer to take. Whether it's visiting a website, calling a phone number, or visiting a physical location, a strong and concise call to action can drive engagement and increase the effectiveness of your billboard.
Be Clear and Concise Billboard content will only be visible for a few seconds at a time. Good billboards communicate without a lot of words. Most drivers stop reading after five words. Try to convert the essence of an idea into a short slogan rather than describing it with prose.
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches the consumer while they are outside of their home. Examples of outdoor advertising include billboards, bus shelters, kiosks, and transit advertising.